Tag Archives: Hugh Fletcher of Verizon Wireless.

Sep. 27, 2011 WCA Mobile Cloud Thin Vs. Smart

On Tuesday September 27, 2011 in Mountain View at Fenwick & West, LLP, the WCA Mobile SIG presented “Mobile Cloud – Thin vs. Smart Device & Services Differentiation.” Dr. Avril Salter of Next Direction Technologies moderated panelists Karun Bakshi of Microsoft BizSpark One, Priya Abani of Intel, Hugh Fletcher of Verizon Wireless, Samir Kumar of Samsung Telecommunications America, Laura Merling of Alcatel-Lucent and Jamie Perlman of Box.net.

Amazon, Apple and Google are developing their own clouds for mobile users. Obviously they think a thin browser on a fast network could deliver a wide range of services and apps. The problem is that even 5G networks may not be able to handle demand. One solution is to make smart phones even smarter about using existing spectrum and the cloud. Rather than divergence there may be a compromise to accommodate both thin and smart device strategies.

Copyright 2011 DJ Cline All rights reserved.

Apr. 29, 2010 WCA LBS

On Thursday April 29, 2010 in Santa Clara at Silicon Valley Bank, the Wireless Communications Alliance (WCA) presented “How Does Mobile Device Selection Influence LBS — Business Models, Roadmaps for Development, and End User Choice?” Hugh Fletcher of Verizon Wireless moderated panelists Scott Hotes of WaveMarket, Marc Kleinmaier of Nokia, Patrick Mork of GetJar and Ashu Pande of SiRF Technology.

Early Global Positioning Services (GPS) made it possible for companies like Garmin, Magellan or TomTom to sell standalone Personal Navigation Devices (PND). Today’s advanced GPS integrated into smart phones makes Location Based Services (LBS) applications possible. Now it is spreading from the smart phone market to low-end phones and even non-phone wireless devices like the Apple iPad.

How do you make money with LBS when most of the world uses pre-paid phones? You place ads in the application. Any retailer will pay good money to have their ads in your app if it results in LBS sales.

Any device that knows where you are all the time raises privacy concerns. There is a business opportunity for people who want to opt out of such a system. The principle is similar to Caller ID and Caller ID block. Technology creates a problem and then sells you a solution.

Copyright 2010 DJ Cline All rights reserved.

Apr. 20, 2010 WCA Mobile OS War

On April 20, 2010 in Santa Clara at Qualcomm, the WCA Mobile SIG presented “Mobile OS? 2010 and Beyond”. Lars Kamp of Accenture Growth Strategy Practice moderated panelists David Cao of ExtendLogic, Todd Crick of inCode Telecom, Asokan Thiyagarajan of Samsung Telecommunications America, Oliver Gunasekara of the Symbian Foundation and Hugh Fletcher of Verizon Wireless. They discussed who would be the winners and losers in the battle of mobile operating systems. There will be battles between open and closed systems, consumer and enterprise as well as mobile devices beyond phones.

By 2013, smart phones will be over thirty percent of the market and have the same amount of processing power of your laptop today. The question is who will dominate? Right now it looks like Apple, Android and Symbian. Apple seems to have commanding lead with over 150,000 applications for the iPhone and now iPad. The number of devices sold increases every quarter. Google’s Android continues to attract manufacturers, developers and carriers. The risk is that the Android OS may fragment as each party tries to optimize for its own advantage. Symbian OS 4 is about to be refreshed and is based on open architecture. There are Symbian phones batteries that can last over three weeks without recharging. Pretty amazing. Microsoft’s Windows Mobile 6.5 OS is aiming for a consistent interface with computer and game consoles. RIM’s Blackberry OS 4.6 has a loyal following. Palm’s webOS is in trouble.

The winner will give users the best experience at the lowest cost on the fastest network. Do that and you win the war.

Copyright 2010 DJ Cline All rights reserved.