Tag Archives: Digital Media End-User Demographics and Generations

Mar. 4, 2010 SDF Wedbush and MoSoNex

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On Thursday March 4, 2010 in Palo Alto at Nokia, the SDForum Mobile SIG hosted “Digital Media End-User Demographics and Generations” to discuss mobile consumption and distribution in the current mobile markets. The convergence of digital media in telecommunications and the Internet is spreading to all age groups and across international boundaries. Text from DJCline.com

Scott Sutherland, Managing Director of Technology Investments at Wedbush gave one of the best snapshots of the mobile industry so far. There are seven billion people on the planet, five billion have cell phones and one billion have Internet access. Mobile devices are now the dominant computing platform on the planet displacing desktop or laptop computers. The mobile market is fragmented by carriers, manufacturers and regulation. Companies that control hardware, software, content and the distribution network will eventually marginalize this crowded field. Text from DJCline.com

Who will dominate? Carriers jealously control access to get their percentage of texting and video. Hardware and software players push for proprietary standards. Content developers try to guard their content with DRM. Each of these controls only a part of the mobile market. Apple controls every aspect of the customer experience except the network it must get from carriers like AT&T. Google controls software with Android and arguably access to content, but does not control the hardware or network. The growth of WiFi could bypass the carriers entirely. The winners will be those who can dramatically simplify the situation for users. Text from DJCline.com

Gurminder Singh, Ph.D. CTO and COO of MoSoNex has devised such a solution. He wanted to send family pictures from America to his mother in India. He sent them to a relative’s cell phone living in the same house as his mother. While it took seconds to send the pictures half way around the world it took a month to transfer the pictures from a cell phone to a TV. Text from DJCline.com

MoSoNex has figured out how to simplify this process. You set up a friends and family network with all the players identified for easy access. You can then take a picture with your cell phone and send it to your grandmother. She can watch it on her iPTV or any other device like another cell phone. He also understands the broader implications of sending this beyond family and friends. I think you could make the group as large as you want and become a one man CNN by charging subscribers or selling ads. Text from DJCline.com

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