Tag Archives: Apple iPad

October 8, 2010 CTIA WCA LBS

On October 8, 2010 in San Francisco at Moscone West, WCA hosted a session at CTIA Enterprise & Applicationsâ„¢ entitled “What’s Hot About LBS?” Philip E. Hendrix of immr and GigaOM moderated panelists Lawrence Coburn of Double Dutch, Laura Diaz of Verizon Wireless, Ian Heidt of Qualcomm, Larry Magid of CBS, Eghosa Omoigui an independent venture capitalist, Sanjaya Krishna of KPMG, and Rob Reed of MomentFeed.

It is not clear what the next big app in Location Based Systems (LBS) will be. To add value to a customer experience it must enhance an existing behavior. Geotagging a picture might add value to a social network. The sensors are not yet accurate enough to track customers inside shopping areas to bring up ads in an augmented reality (AR).  Retailers can learn enough about clusters of customers to literally follow the herd and have products or services in their path. They want customers on Facebook and in their stores at the same time and only LBS can offer that.

I see privacy becoming a premium. The more money you have, the more invisible you can be. Despite the hype most people want their privacy and will want it back after it is violated. Most people will not have the time or be able to pay for opting out of LBS. If customers see no value in it, no business model can profit from it. It will take more than a coupon to get people adopt a service after a story about someone who does not want to be found is harmed. I think the next killer app will be to turn LBS off.

As for the larger CTIA event, attendance was light today. AT&T, Ericsson, Ford, Motorola and Samsung dominated the exhibition floor. A few Apple iPads were on display with the Samsung Galaxy. I saw Tony Sklar and and Ria Nielsen of bnetTV.com and other media interviewing new startups.

I wanted to mention Ford because it concerned me. Before there can be more mobile services in cars we will need auto-piloted vehicles. Hands-free operation phone does not mean the driver is paying full attention to the road.

There was an Android Bootcamp with experts like Kyle Sandler wearing green Android caps. I regret not covering a panel with mobile expert Joe Jasin, Stoyan Kenderov of Intuit, Rishi Mallik of Qik and Vidya Ravella of doubleTwist. At least I got a picture of them with David Cao of SVC Wireless.

There were also people protesting on the street outside about the dangers of cell phones. CTIA is counter-demonstrating by moving next year’s event to San Diego.

One thing I saw and wonder if anyone else at the event noticed it too. I saw many people on the street carrying more than one mobile device. Many had a phone and separate MP3 player. A few had a simple phone and were surfing WiFi with an iPad.

Copyright 2010 DJ Cline All rights reserved.

Apr. 29, 2010 WCA LBS

On Thursday April 29, 2010 in Santa Clara at Silicon Valley Bank, the Wireless Communications Alliance (WCA) presented “How Does Mobile Device Selection Influence LBS — Business Models, Roadmaps for Development, and End User Choice?” Hugh Fletcher of Verizon Wireless moderated panelists Scott Hotes of WaveMarket, Marc Kleinmaier of Nokia, Patrick Mork of GetJar and Ashu Pande of SiRF Technology.

Early Global Positioning Services (GPS) made it possible for companies like Garmin, Magellan or TomTom to sell standalone Personal Navigation Devices (PND). Today’s advanced GPS integrated into smart phones makes Location Based Services (LBS) applications possible. Now it is spreading from the smart phone market to low-end phones and even non-phone wireless devices like the Apple iPad.

How do you make money with LBS when most of the world uses pre-paid phones? You place ads in the application. Any retailer will pay good money to have their ads in your app if it results in LBS sales.

Any device that knows where you are all the time raises privacy concerns. There is a business opportunity for people who want to opt out of such a system. The principle is similar to Caller ID and Caller ID block. Technology creates a problem and then sells you a solution.

Copyright 2010 DJ Cline All rights reserved.