On Wednesday, February 2, 2011 in Menlo Park at Orrick, SDForum presented as part of their Green and Clean Evening Series “The State of Corporate Sustainability.” Mitch Zuklie of Orrick moderated Michael Beutler of SAP, Joyce Dickerson of Stanford University, Brian Goncher of Deloitte, Bruce Klafter of Applied Materials and Andrew Williamson of Physic Ventures. Building sustainability into an organization’s DNA improves efficiency, competitiveness and profitability.
Reaching sustainability is as much an attitude as a process. Any organization can benefit from rethinking how it does business. Examine your costs. Can you eliminate travel by teleconferencing? Would it be better to have all your employees in the same geographic location or time zone? Can social networking internally and externally increase communication and productivity? How much office space do you really need? Is there a service than can be delivered with less energy or product with less packaging? If you convert most of your information to online, can you reduce your costs with more energy efficient IT centers?
Beyond your company, can you offer services that help your customers be more efficient and sustainable than their competitors? Anticipate their need and you will beat the competition.
For more information check out James Downey’s article.
Copyright 2011 DJ Cline All rights reserved.