Oct. 23, 2008 STC Good News About Bad News

The Good News About The Bad News

There is a lot of bad news these days. Here is the good news about the bad news. Text from DJCline.com

Housing

One of the key reasons Silicon Valley grew was turning the cheap land south of San Francisco into offices and houses. Housing costs were getting out of control. Houses were selling in the $500,000 to one million range. This priced many people out of the market. The median prices are now well into the $300,000 range and falling. More people can afford to live and work here. It won’t be that much cheaper but it won’t be as crazy. A house should be a place you live not invest. Text from DJCline.com

Energy

In July, gasoline prices were over $4.50 per gallon. Now they are under $3.50. Lower fuel costs affect your commute, food prices and everything else. It lowers the cost of doing business. The energy costs will go up again as demand returns. This will provide opportunities for alternative energy, innovative transportation, increased efficiency and storage. BART may finally reach San Jose, creating a commuter ring around the bay. High-speed rail may finally run from San Francisco to Los Angeles. Text from DJCline.com

Healthcare

Costs are driving individuals and companies to the breaking point. This will drive better access to healthcare. People will be able to leave their current jobs and start companies without worrying about the overhead. More small companies mean more jobs for you. Text from DJCline.com

Financial Markets

Last year the Dow was over 14,000 points. Today it is about 8000. Many of these companies were overvalued. Many of them were mismanaged. Many of them overpaid their management and underpaid their staff. This will now change. Agile companies that can change will thrive. Notice that Google and Apple are doing well. General Motors and AIG are not. Millions of investment dollars that are now frozen may go to startups that offer new opportunities. More eggs in more baskets means more opportunities for us.Text from DJCline.com

The FDIC coverage was raised from $100,000 to $250,000 and will likely be expanded to other sorts of accounts. We are entering an era of regulation and oversight. This requires information and we are the ones who know how to create and deliver content. Text from DJCline.com

Employment

Outsourcing may slow down. High energy prices hurt globalization. High fuel prices make flying prohibitive. The new idea is to think globally and hire locally. Teleconferencing cannot do it all. Studies show that working in small teams in close proximity results in better communication and higher productivity. Some the best and brightest technical communicators are right here ready to work with their counterparts in finance and engineering.Text from DJCline.com

Technology

Software as a service continues to grow. Some web services are subscription but many are advertising supported. The idea of buying hardware is giving way to the idea of buying or renting only what you need. This pushes IT down the stack and usability issues to the top, something we do well. Text from DJCline.com

With the success of the Apple iPhone and introduction of Google’s Android phones, Silicon Valley is in a unique position to create the standards and infrastructure for mobile computing. Three billion people now use mobile devices. They may never buy a laptop or desktop computer. Regardless of the delivery technology, content is king and technical communicators create the content. Text from DJCline.com

Look for the good and you will find it. Text from DJCline.com

Copyright 2008 DJ Cline All rights reserved.