Banner 4571 Compass. As usual, contact me for signed prints or legal permission.
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Banner 4571 Compass. As usual, contact me for signed prints or legal permission.
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Banner 4499 Machine Gun. As usual, contact me for signed prints or legal permission.
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Banner 4458 San Francisco South. As usual, contact me for signed prints or legal permission.
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On Monday May 20, 2013 at the IHOP Restaurant in Santa Clara, the STC Silicon Valley chapter hosted Andrew Davis of Content Rules presentation “Leveraging LinkedIn To Get Yourself Noticed.” Davis showed how to build and edit your network to gather intelligence and make informed career decisions. He highly recommended looking at LinkSV.com. Here is a zip file of his materials: Leveraging LinkedIn presentation
STC Fellow Richard Mateosian presented a check from the Touchstone Awards to Treasurer Gillian Flato for the chapter’s participation in this regional contest of exceptional technical communication.
There were a lot of other interesting conversations. Associate Fellows Nathaniel Lim and Marta Rauch and President-Elect David Hovey talked about their trip to the STC Summit in Atlanta. Amy Lynn Miller talked about her experiences as a mentor with TechWomen.org. Shari Clare talked about becoming an Agile scrum master.
The next STC Silicon Valley chapter meeting will be a Schmooze on Monday June 17, 2013 from 6:00 to 9:00 PM at Sam’s Bar-B-Quemore, 1110 South Bascom Avenue San Jose, CA 95128 (408) 297-9151.
Also, on Saturday, July 13, 2013 in Santa Clara at Nexenta Systems, STC Silicon Valley Chapter will host Patrick Bosek’s STC EasyDITA Class. Check the STC Silicon Valley website for updated information.
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Your Everyday Guide To Saving Money
By Trent Hamm
Useful and I bought it used, cheap!
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Banner 4108 Peregrine Falcon. As usual, contact me for signed prints or legal permission.
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On Tuesday, May 14, 2013 in Redwood City at Sobrato Center for Nonprofits, SVForum Healthcare IT SIG presented “Healthcare IT Staffing – How Will We Meet the Need?.” SIG Chair David Snyder moderated panelists DJ Mauldin, Account Manager of TEKsystems, Deborah Medeiros, RN, MSN, Senior Director of Clinical Systems and Informatics at El Camino Hospital and Mark Carroll, MPH University of California, Davis School of Medicine. They discussed the tremendous changes in American healthcare and the growing demand for informatics professionals. Everyone’s medical records must be digitized to comply with more secure standards required by the Health Insurance Market (HIM), Health Information Exchange (HIE) Health Insurance Portability and Accountability Act (HIPAA) and International Classification of Disease tenth revision (ICD-10).
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Banner 3841 Zabriskie Point. As usual, contact me for signed prints or legal permission.
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Commodity Or Oddity
When does something become a commodity? When it is mass produced and widely available or measured in bulk. The term is usually meant to degrade or discount something, like saying information or skills are a commodity. A way to avoid becoming a commodity is to be the oddity. This is more than being what some call a unique individual. That is such a redundant term. An individual by its very definition is unique. What makes you different, extraordinary? Can you create something that no one has seen before? Should you learn to do the same thing over and over or innovate? Do you want to be a commodity or oddity?
Cue Randy Newman’s song “I’m Different.”
Copyright 2013 DJ Cline All rights reserved.

Julia Child and Paul Child in the OSS
By Jennet Conant
Conant specializes in WWII espionage, but this book is a stretch. This is supposed to be the story of how Julia and Paul Child met during the war. Most of it is about other people and McCarthyism in the 1950s. Many happy creative people who served their country well were blacklisted and never allowed to practice their chosen professions because of a few hysterical malicious rumormongers. Julia Child and Paul were supposed to disappear and instead became famous. Everybody remembers them for their great works. If the detractors are remembered at all, it is simply as the bad guys. Bon Appetite!
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On Thursday, May 9, 2013 in Mountain View at Microsoft, SVForum held its “Game Changing Technology Conference.” What if you had a machine that could build anything in your house, including the house? What about downloading a movie on a phone you downloaded as well? How soon will you be wearing Google glasses checking your messages in your Google car? Can a device recycle itself?
Dr. Jeffrey Welser of IBM delivered the first keynote “The Impact of New Technologies on the Enterprise.”
Geoffrey Doyle of GrowShapes and US Partner Percipient Capital moderated panelists Brock Hinzmann of Business Futures Network, Andrew Rutter of Type A Machines and Chris Yonge of StudioCruz. The topic was “3D Printing – The 3rd Industrial Revolution!”
Dan Levin, COO of Box had a fireside chat with Chris Gill on “Building An Enterprise Software Company That Doesn’t Suck: How Startups Are Disrupting Enterprise Software Incumbents.”
Dr. Harry Partridge of NASA’s Ames Research Center delivered the third keynote “Game On – NASA’s Space Technology Program.”
Bernard Golden of enStratus moderated panelists Stacey Bishop of Scale Venture Partners, Byron Deeter of Bessemer Venture Partners and Howard Hartenbaum of August Capital. The topic was “Investment Landscape – How to Invest in an Accelerating Environment.”
John Murray of SRI International moderated panelists Grit Denker of SRI International, James Leftwich of Orbitnet and Steve Whittaker of UC Santa Cruz. The topic was “The Future of Human Interface.”
Futurist Paul Saffo of Discern delivered the final keynote “Foresight For Innovators – Inflection-Spotting in the Face of Rapid Change.”
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Banner 3791 Glasses Stem. As usual, contact me for signed prints or legal permission.
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Banner 3740 Signs Right Turn. As usual, contact me for signed prints or legal permission.
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On Sunday, May 5-8, 2013 at the Hyatt Regency in Atlanta, the Society for Technical Communication held the annual STC Summit. Look for these speakers at the event.
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On assignment. Stay tuned.
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Uncovering The Links Between Leadership And Mental Illness
By Nassir Ghaemi
You would have to be crazy to want to be President. Sometimes that is just what the doctor ordered.
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Here are some events you might want to attend. Check with the respective organizations for more information.
Date: April 30 – May 2, 2013
Org: CIDM (www.infomanagementcenter.com/) 2013 CMS/DITA conference
Topic: Advanced Publishing for DITA
Speaker: Hal Trent
Venue: SDL, 2550 N 1st St #301, San Jose, CA 95131
Date: Thursday, May 2, 2013 6:00 PM
Org: STC East Bay Chapter (ebstc.org/)
Topic: What? No Tech Writers?
Speakers: Teresa Oliver-Merrill
Venue: Mimi’s Cafe, 4775 Hacienda Dr. Dublin, CA 94568
Date: Wednesday, May 5-8, 2013
Org: STC (http://summit.stc.org)
Topic: STC Summit
Speakers: David Pogue and many others
Venue: Hyatt Regency 265 Peachtree Street NE, Atlanta, GA 30303
Date: Wednesday, May 8, 2013 6:00 PM
Org: STC Berkeley Chapter (www.stc-berkeley.org/)
Topic: Designing What to Design A Task-Focused Conceptual Model.
Speakers: Jeff Johnson and Austin Henderson
Venue: Highlands Country Club, 110 Hiller Drive, Oakland, California
Date: Thursday, May 9, 2013 6:00 PM
Org: SVForum (https://svforum.org)
Topic: Game Changing Technology Conference
Speakers: Dr. Jeffrey Welser, IBM, Dan Levin, COO, Box, Dr. Harry Partridge, Ames Research Center, NASA, Paul Saffo, Futurist
Venue: Microsoft Conference Center 1065 La Avenida St., Building 1 Mountain View
Date: Wednesday, May 15, 2013 6:00 PM
Org: STC San Francisco Chapter (www.stc-sf.org/)
Topic: To Be Announced
Speaker: To Be Announced
Venue: SF State Downtown Campus at 835 Market Street, Room 608, San Francisco
Date: Thursday, May 16, 2013 6:00 PM
Org: STC Willamette Valley Chapter (www.stcwvc.org/)
Topic: Tech Comm Contractors Panel
Speaker: Gwyn Mauritz, Marcia Johnston, Amy Reyes, Garett Romaine, Lynn Soland
Venue: Tektronix, Building 38, East Dining Room, 3025 SW Zworykin Avenue, Beaverton, Oregon 97077
Date: Monday, May 20, 2013 6:00 PM
Org: STC Silicon Valley Chapter (www.stc-siliconvalley.org/)
Topic: Leveraging LinkedIn to get yourself noticed
Speaker: Andrew Davis of Content Rules
Venue: IHOP Restaurant 4200 Great America Pkwy. Santa Clara, CA 95054
Date: Tuesday, May 21, 2013 8:30 AM
Org: STC Orange County Chapter (www.ocstc.org)
Topic: Enhancing Technical Communication Through Video
Speakers: John Luttrell
Venue: Brandman University, 16355 Laguna Canyon Road, Irvine, CA 92618
Date: Tuesday, May 21, 2013, 2013 6:00 PM
Org: STC Puget Sound (http://www.stc-psc.org/wp/upcoming-events/)
Topic: So you want to write for games?
Speakers: Janet Fisher
Venue: Volt, 11601 Willows Rd., NE Suite. 200 Redmond, WA 98052
Date: Saturday, July 13, 2013, from 9:00 AM
Org: STC Silicon Valley Chapter (www.stc-siliconvalley.org/)
Topic: STC EasyDITA Class
Speaker: Patrick Bosek
Venue: Nexenta Systems, Inc. 455 El Camino Real, Santa Clara, CA
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May 19, 2013 Blumbers
Google Glasses
Google’s event in San Francisco last week had lots of people wearing those Google glasses. People were taking pictures just by winking and uploading them, including the restrooms! Obviously some details need to be worked out.
As a photojournalist I have some guidelines. There is nothing subtle about how I take pictures. I photograph people in public places. I have a camera around my neck. I usually introduce myself as a member of the press and ask if I can take their picture. Since they are attending a public event to be seen, they usually agree. If not, I move on. There are lots more people to meet.
I don’t post every picture I take. I try to edit out the closed eyes, open mouths and awkward expressions. I am trying to take this best possible picture of you with the equipment and time available. Sadly, there will be day when you won’t be around anymore, and your family may want a good picture of you. Hopefully I will have it.
Google Glasses take pictures but it seems more like surveillance than art. At this rate, we may create a transparent society that nobody is ready for. I am hoping for a reasonable solution.
Copyright 2013 DJ Cline All rights reserved.